It's a legitimate question and one I'm sure we have all considered at some point or another.
I am not aware of anyone who varnishes the backside of a replacement rib, nor the planking beneath it during a restoration. In a new build, the entire hull is assembled without varnish. With both restoration and fresh build, the boat is varnished once it has been completed. This is the beauty of using cedar, red or white. Not only is it fairly light and easy to work/steam bend, it is also very rot resistant. That is why we used/use it for siding and roof shingles.
The only things I tend to varnish before I assemble them are the rails and the keel (if there is one). I also tend to finish outside stems where they are mated. Most of the rot you see on a canoe is in the rails, stems and decks. It can be argued that this is almost always due to poor storage/care and to a large extent, that is true.
In your position, I would make my ribs, steam and install them and then later varnish them along with the rest of the inside of the hull. I always apply a warm blend of BLO, turpentine and mineral spirits to the outside of the hull. I do not treat the inside that way. I use thinned varnish first followed by less thinned varnish until the final un-thinned coats.