Ad,
Not to be too negative but, why are you concerned about the cost? If you want a cheap canoe, just go buy a plastic one, it will be much cheaper then making one. To say nothing about all the time needed to build one.
For less expensive resin, checkout Raka, it's better priced and you can get a non-blushing resin. My next recommendation would be MAS, and there are a number of "offbrands" that are also competatively priced.
But, as for how much, that depends on how you plan to lay it up and how carefull you are. In general, you want to put on as little resin as possible and still have a complete wetout. On my projects, I used about 2-2.25 gals, this on 18.5 ft large trippers, about 72-74 ft^2 surface area, and multi layers of glass.
You didn't ask but, I try to build as light a canoe as I can, (the 1st was way too heavy) and my main desires for epoxy are, 1) no blush, 2) low viscosity (better wetout) and 3) consistant/predictable wetout/curing.
Disclosure: I'm a Robert's believer, meaning I think 1 layer of 6oz glass is not adequate and multi layers of glass are good. The hull of my current project is 43 lbs for a large 18.5 ft tripper.
Good luck,
Dan