Dan Miller said:
I look at the CSM forums once a day to see if there is anything new (usually there's not). I don't and probably won't use myspace, twitter, and the others. Along with the long-standing Yahoo sailing_canoes listserv (and this board), aren't you running the risk of taking a very small target audience and diluting it further with each technogizmo added?
I have been advised by online publishing "pros" to use as many gizmos as possible. (Notably the USC
Knight Media Center and
Annenburg Journalism Review) Instead of dilution, Facebook, Twitter (neither of which I like doing) and the Blog find folks who are using said gizmos and have not find CSM yet. I've had an increased registration rate since adding those platforms. (My traffic stats
seem to support that, also.) I've had several readers I
know found CSM via Facebook and have had several contact me positively about those gizmos, thus justifying them. No one has complained, and why would they since they're not underfoot?
I'm not sure what would get more folks using the forum. (This WCHA forum doesn't have something new every day, either, nor would I expect it to.) This is a publication and not purely a forum, the forum is but a component of the product, not its heart.
The information--articles and such--isn't diluted, but repeated in those sites as well. Again, advertisers like that and it's worth doing if it better serves the reader and attracts ad money. If it hurt the readers, I wouldn't use those other platforms regardless of the advertisers. Would be nice if I had a
paper version (which I prefer), or a dues-collecting club that made the bucks, and the online was an amendment to it, but that's not how it is.
Again, thanks for the input!